Evaluation comes in many forms – front-end, formative, summative and longitudinal – but at its core it is based on hearing what visitors say and think. Listening to their feedback helps in understanding what visitors and guests want to see, do and learn. Evaluation provides the method to discover what they like and dislike, what moves them, and what has impact – all to help create a better experience.


Making History Connections and Dale Jones can help identify practical and cost-efficient strategies to collect relevant data from visitors and guests.




Conducted summative evaluation for The Pennsylvania Civil War 150 Road Show, a traveling exhibition housed in an expandable 53-foot tractor-trailer that traveled Pennsylvania stopping in all counties.


Dale's work on evaluating all aspects of the PA Civil War 150 mobile museum was a vital element in its success travelling the Commonwealth in 2011 and 2012.

- John Seitter, Project Manager PA Civil War 150




National Endowment for the Humanities: Conducted focus groups across the country for Muslim Bookshelf project

Heinz History Center, Pittsburgh PA: Front-end, summative and longitudinal evaluations

National Archives, Washington DC: Consultant for marketing research

National Children’s Museum, Washington DC.: Formative and summative evaluations

Rosie the Riveter WWII Home Front, Richmond CA: Formative evaluations

USS Constitution Museum, Boston MA: Summative evaluation of hands-on exhibition